When designing a custom wedding collection for our clients, we manage a host of details. First there's the details you see, from edge painting, to hand calligraphy, to engraved text, or ultra thick paper. Maybe a wash of watercolor paint. But then there are behind the scenes details of production, from keeping track of the edits and emails, paper choices and print schedules. Making sure their invitations are in the mail on time, and the calligraphy is in the correct color. It's these details that make something custom, and unique. Anyone can buy a pre-designed shoe, or car, or blazer, and you get what you see. But when you have something custom made for you, you get to pick what color the contrast lining of your classic blazer is, or the piping on the leather interior of your new car, or the liner color of your envelope. It's these details that elevate the products we buy from something ordinary to exquisite. I feel lucky that I have the opportunity to learn what's important to my clients in our custom consultations and conversations, and provide truly custom home and paper products that represent their individual style.
0 comments